When my first book, HOP PLOP, came out in 2006, I suffered from promote-a-phobia. The thought of marketing filled me with dread. I had no idea what to do, and so… I basically did nothing. (This did not bode well for sales)
But sometime before the launch of my second book, THE THREE NINJA PIGS, my whole attitude toward marketing shifted. And I can tell you precisely when it happened.