100 Authors Sign Books to Boost Holiday Sales

How does a brick and mortar store compete with the goliath, Amazon? They reach out to 100 top authors to sign books that can be purchased in-store this holiday season! Barnes and Noble did just that to increase foot traffic to their stores.

These 500,000 autographed books will be made available at Barnes & Noble’s 650+ brick-and-mortar locations. The data from the previous two holiday seasons show that the retailer’s sales figures have been in decline for both the digital store and physical shops.

Top authors including Donna Tartt (The Goldfinch), Dan Brown (Inferno), Author/Illusrator Jeff Kinney (Diary of a Wimpy Kid series), E. L. James (50 Shades of Grey), and more are participating! Were you able to snag a signed copy?!

Click to read the full story from MediaBistro.com!


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