How to Tackle the Holidays Like a Boss
Looking for a genius strategy for your trailer to get more likes and shares on social channels?
Simon & Schuster signed on successful blogger, Jill a.k.a.”Scary Mommy”, to write a holiday survival book. This hilarious promotional trailer is genius because it’s the type of video that people share with their friends. The only place you’ll see the book advertised is at the end when the actors from the video share it for a few seconds. The promo is short and doesn’t come across as “too sales-y” and will likely lead to more shares, and therefore views, of the video.
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