He’s back: ‘The Elf on the Shelf’ is No. 3

The Elf on the Shelf has taken the world by storm since its debut in 2005 and is becoming the most recent “classic” since Rudolf hit the bookshelves in 1939.

The recent “Christmas Tradition” – in which parents put the elf in different places around the house to see who’s been naughty or nice – is a boxed set featuring a book and a doll.

Love it or hate it, it’s here to stay! Check out more Elf on the Shelf news on USA Today!