Bootstrap Marketing 101 for Authors

Best marketing tips we’ve heard in a LONG time! From Pragmatic Mom:

Which Social Media Platforms Should I Use?
This is a good marketing question because the answer is NOT “spent time on what social media platforms you enjoy.” It’s really about knowing who your your reader —  your customer — is and where THEY are. First of all, are these people different — the reader versus the customer? Are there gatekeepers to your reader, i.e. mom and dad but also teachers and librarians? Is your tween or teen reader the person choosing your book or the person paying for your book?

Read more at Pragmatic Mom.

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