On the final day of Digital Book World, one of the most tweetable sessions (aside from the Godin talk) was the Nielsen presentation on long-term changes in the print and ebook market by Jonathan Nowell. Key stats include:
Overall U.S. print book sales in 2014: 37% juvenile, 23% adult fiction, and 40% adult nonfiction. If you read the day 1 recap, then you know that 80% of YA purchases are by adult readers, for adult readers. I had a conversation with a librarian, who said part of the appeal for adults is that YA is fast-paced and quick to read—you can finish a book in a day.
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