Giuseppe Castellano, an art director at Penguin, shares tips for illustrators.
Each art director has a very personal definition of what constitutes “good” illustration. We’re educated differently. We have different tastes, influences, ideas and needs. In my case, I look for factors including, not limited to, and always evolving, like:
• Strong character design
• An understanding of color theory
• Compositional intelligence
• Ability to command the medium
Read more at Guiseppe Castellano.