Selling You: Creating a Winning Professional Bio or Blurb

One of the most useful tools to have in your professional packet is your personal bio, also called a “blurb.” This should be well-written, meaningful and pithy. You will use and re-use it in myriad ways: in your LinkedIn profile, marketing letters, e-mail introductions, on your company or academic website, in articles or blogs you write, on the back jacket of any books you compose: the uses are unlimited.

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