Viewability, Spoofing but also Some Good Times

In a statement that was actually reassuring to those in the viewability fight, the IAB said this week that reaching 100 percent right now just isn’t possible; but that doesn’t mean we shouldn’t keep shooting for it. There’s some key information publishers need to know about domain spoofing. Finally, this is a good time to be in the online ad industry, and those good times should continue.

Find out more at Technorati.