‘Special Delivery’ Promotion Has Readers Putting Their Own Stamp on Things

Since it requires far too many stamps to mail an elephant to her Great-Aunt Josephine, “who lives almost completely alone and could really use the company,” resourceful Sadie delivers the pachyderm herself in Special Delivery, written by Philip C. Stead and illustrated by Matthew Cordell. Published this month by Roaring Brook’s Neal Porter Books, the picture book had quite the imaginative sendoff with Special Delivery Day, a promotion in which elementary students in 38 schools from Maine to Hawaii made their own special deliveries – courtesy of Macmillan Children’s Publishing Group and the USPS.

From Publishers Weekly.

Image source Publishers Weekly.

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