How can a story be only for a girl, or a sticker be just for a boy? But titles like ‘The Beautiful Girls’ Book of Colouring’ or ‘Illustrated Classics for Boys’ are on the shelves in toyshops, bookstores and supermarkets around the UK and Ireland.
Just like labelling toys ‘for girls’ or ‘for boys’ these books send out very limiting messages to children about what kinds of things are appropriate for girls or for boys. Blue covers, with themes of action and adventure, robots, space, trucks and pirates contrast with a riot of pink sparkles, fairies, princesses, flowers and butterflies. But real children’s interests are a lot more diverse, and more interesting, than that.
Why does it matter?
Children are listening, and take seriously the messages they receive from books, from toys, from marketing and the adults around them. Do we really want them to believe that certain things are off-limits for them because of their gender? They’re not ‘getting it wrong’ if a girl likes robots, or if a boy wants to doodle flowers. These artificial boundaries turn children away from their true preferences, and provide a fertile ground for bullying.
Read more at Let Toys be Toys.
Image source Let Toys be Toys.