For six weeks this fall, instead of finding plastic toys in their Happy Meals, children in the UK will receive books by Roald Dahl. The iconic author’s estate has joined forces with McDonald’s to produce 14 million custom-made books that will each include samples of two Roald Dahl titles. Some pairings include James and the Giant Peach and The BFG, The Twits and Matilda, and Charlie and the Chocolate Factory and Fantastic Mr. Fox.
Read more at Mental Floss.
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