Are these the best of times or the worst of times for the children’s entertainment industry? A panel session at the Children’s Media Conference explored the question, concluding… well, it might be both.
The key topic: how television companies, book publishers and other children’s brands can adapt to changing digital habits of their young audiences.
“TV is pretty mature: the growth is on tablets, mobiles, it’s in gaming, it’s in online video, and that ultimately is going to change the way the market operates,” said Jon Watts, director of research firm MTM London, who chaired the session.
Kate Wilson, managing director of book and apps publisher Nosy Crow, said this feels like the best of times for creating great work, but “arguably the worst of times in terms of consumers’ willingness to pay” for that work.