If you’re not familiar with New York’s annual Comic Con, you may have been wondering why thousands of men, women, and children were dressed as superheroes, video game characters and the like, last week. The comic book geeks of yesteryear are parents now — parents who’re immersing their children in all things comic related right out of the womb. Comic book publishers have recognized the need to cater to young fans, and it’s paying off.
As always, the ICv2 Conference kicked things off the day before New York Comic Con with a look at the comics market, its size and current trends. ICv2 CEO Milton Griepp estimated the total size of the children’s graphic novel market (in bookstores and specialty comic stores) at between $60 million and $70 million. Looking at a snapshot of sales from May through August of this year, he calculated that children’s properties made up 14% of the total graphic novel market (in dollar sales), and the vast majority of these sales–88%–were in bookstores, as opposed to comics shops. And sales were up 10% compared to the same period in 2013.
Get the full story at Publisher’s Weekly.
Photo via Taking Libertys