Years ago self-published books were scoffed at by many publishers and consumers alike. As far as traditional publishers were concerned they had little respect for books crafted by “amateurs.” My how the tide has turned. Self-published books have become quite respectable and some authors who’ve gone through the traditional publishing machine have opted to publish on their own.
Self-publishers have become sophisticated marketers — finding and connecting with their readers through social media, Amazon, and by selling directly from their websites in ways never possible before.
Print-on-Demand (POD) has freed the indie author from having to print hundreds of offset copies of her book and store them in her basement. Now, both print and e-book sales can be handled online.
Self-publishing is gaining more and more respect, and can become big business, especially for authors of genre fiction.
Get the full story at Publishers Weekly.