When you go to Barnes & Noble and purchase a print book you are, in part, paying the publisher back for the advance that they gave to the author when the book deal was signed. It’s a complicated process but that is in fact what you are doing. Which, when you think about it, makes the argument that Stacey Jay was somehow over stepping her agreement with the backers of her project by stating that some of the funds of her project would be spent on living expenses totally ludicrous because most of all advances are spent by the author to live either while they write a book or during its publication.
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Image source John McAlester.