Ladybird Bridges the Gender Gap

Ladybird, an imprint of Penguin Random House, has made a bold move. The almost 100 year old publisher decided to discontinue branding books for ‘boys’ or ‘for girls’ because they don’t want to limit children in any way. In a previous post we highlighted the unnecessary genderization of books and toys.

The publisher, which is due to celebrate its centenary next year, is the latest to sign up to the Let Books be Books campaign, which argues that labelling books with titles like The Beautiful Girls’ Book of Colouring or Illustrated Classics for Boys sends the message “that certain books are off-limits for girls or for boys, and promotes limiting gender stereotypes”.

Get the full story at The Guardian.

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