A Bright Future for Children’s Book Market

Children’s book sales hit a record high last year, and independent booksellers continue to serve an important role in that market, said Kristen McLean, the founder and CEO of Bookigee, during the ABC Children’s Institute featured talk “The U.S. Children’s Book Market — Where We Are and Where We’re Going.”
McLean is also co-chair of Nielsen’s Children’s Book Summit and the former executive director of the Association of Booksellers for Children (now the ABC Children’s Group at ABA). Through May 5, her Children’s Institute slideshow presentation is available to ABA members on BookWeb.org (a username and password are required).
With sales in 2014 reaching 226 million physical units, last year was the best year to date for children’s books, said McLean, especially in contrast to the book market as a whole, which is seeing a slight decline. “The children’s market is driving growth and it has been driving growth since 2007. There’s really no category in the children’s market that’s in decline right now,” she said, adding that today’s children’s book market sales are a good indicator for the future of the book industry in general.

Read more at American Booksellers Association.

Image source Pixabay.

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